
GUIDELINES FOR THE PREPARATION OF
EFFECTIVE PRESENTATIONS
The following guidelines, for both oral presentations and poster presentations,
have been adapted from those distributed by the Program Committee of the
American Association of Physical Anthropologists. These guidelines are
reproduced with permission.
ORAL PRESENTATIONS
GENERAL COMMENTS
Oral presentations are greatly enhanced by use of good slides or other visual materials.
Good slides convey the essential material of the talk, including verbal points and research
results. Slides allow the listener to both see and hear, which enhances understanding.
A paper read and presented without slides is difficult to understand because the style
of writing differs from the style of speaking and the writing style is more difficult
for the listener to understand.
A good oral presentation should : (1) define the problem or state the central question
being addressed; (2) indicate its importance; (3) tell what was done; (4) tell how it
was done, (5) state what was found; and (6) consider the broader implications of the
findings. In a 12-minute talk, it is not possible to cite all previous work, provide
detailed descriptions of methods, or include all the data obtained. A good presentation
seeks to make a single point, and to make it simply, clearly, and concisely. In order
to maximize the effectiveness of your oral presentation, please consider the following
guidelines.
SPECIFIC SUGGESTIONS
- Clear purpose. Effective slides and talks make a single main point.
- Freedom from non-essential information.
Unless the purpose of the talk
is to present research methods or technologies, omit all but key methodological
details. Save non-essential information for responding to questions in
the discussion period.
- Slide preparation.
- Plan and design your slide with your audience in mind - an audience less
familiar with your work than you are.
- Use no more than 7 words per line and no more than 7 lines
per slide.
- Title your slide with a single, easily interpretable message.
- With line graphs, label lines directly, rather than using legends.
- Use colors with high contrast, including contrast with the background
and adjacent colors. Although they might look good on a computer monitor,
dark blue, light blue, red, and purple, for example, might not be distinguishable
when projected or when appearing next to each other.
- Graphs, diagrams, and tables.
Results are best presented in graphic form. Diagrams can be used to present research
designs and study hypotheses. Keep graphs and diagrams simple. Avoid tables
when presenting results. Tables tend to contain more information than can be
located, read, and absorbed during the time they are projected.
- Tell a unified story.
Organize your talk around a central theme. Develop a clear line of thought that
does not get lost in detail. Provide an ending that summarizes the main points,
conclusions, and important issues raised by the material presented.
SIMPLICITY AND LEGIBILITY ARE KEYS TO EFFECTIVE ORAL PRESENTATIONS
POSTER PRESENTATIONS
GENERAL COMMENTS
An author may wish to choose a poster presentation for several reasons. There is
more opportunity for discussion with interested viewers; several hours rather than
5 minutes are available. More persons can view a poster than listen to a talk.
An oral presentation can be heard once, whereas a poster presentation is available
over most of a day, and thus its viewing can be tailored to fit the interested person's
schedule. Therefore, the opportunity to reach as large an audience as possible and
for useful feedback and discussion are greater (or at least as great) for a poster
than an oral presentation. Good oral and poster presentations entail equal effort.
SPECIFIC SUGGESTIONS
- Dimensions and mounting instructions.
Poster display boards are approximately 8 feet wide (2.4 m) and 4 feet high (1.2 m). Exact dimensions may vary slightly depending upon the boards provided by the hotel. Bring your own pushpins, thumbtacks, or Velcro. Mount the component pieces on heavy paper ("poster board") that is readily available at office supply or college book stores. Each component piece can be mounted individually or several pieces can be grouped together on a single backing board. Using a different color for the backing board can effectively highlight selected elements. In making your poster, remember that your poster will be travelling with you-think about how you will carry it to the meeting.
- Organization.
Start early! Make an initial sketch of your poster presentation, allocating space for Introduction, Methods and Research Design, Results, Summary, and Conclusions. Focus attention on a few important points. Try different styles of presentation to achieve clarity and simplicity. Graphs and diagrams provide a clearer statement of research results than do tables. Use limited text to convey the essential information concerning the problem under investigation, methodology, results, and salient summary/concluding points.
- Legibility.
The title should be legible 8 feet away; the remaining words should be easily read by viewers 5 feet away. Poster legibility suffers when type is too small. The letter size should be 18 points; 20-24 points is even better. Smaller point size (12-14) is discouraged; for comparison, this text is 10 point. Headings (e.g., Materials, Methods, Results) should be in bold print. Heading letter size should be larger than the text (30-36 point). Use short, informative titles ("headline" style) to state the essential point of each figure. Avoid abbreviations, acronyms, and jargon. Use consistent type styles and letter sizes throughout the text. Some have the misperception that posters are simply mounted papers, as though the author attaches a paper to a poster board that might otherwise be presented orally. Authors should consider having copies of figures, tables, and references for distribution, if not having copies of the full text of the poster available.
- Balance between figures, tables, and text.
Figures and tables should occupy approximately half the viewing area. If you have only a few illustrations, make them large. Use text to state the problem, frame the problem in the appropriate context, summarize results, and state major conclusions.
- Eye movement.
The pathway travelled by the eye should be natural - either
down the columns or along the rows.
In addition to these suggestions for effective presentations, other recommendations
and tips can be found in:
Fink, A. HOW TO REPORT ON SURVEYS. Thousand Oaks, CA, Sage Publications, 1995.
This 91-page book is Volume 9 in the series entitled THE SURVEY KIT, and
while geared to survey research, it contains useful information applicable
for reporting results of any type of scientific study.
SIMPLICITY AND LEGIBILITY ARE KEYS TO EFFECTIVE POSTER PRESENTATIONS
American Society of Primatologists
Copyright © 1996 - 2000 by the American
Society of Primatologists, All Rights Reserved.
Revised: 26 October 1999